How do ranks and XP levels work?

You have three ranks: a clipper rank for clipping campaigns, a creator rank for UGC campaigns and a buzzer rank for Buzzing campaigns. All three run from Bronze to Immortal on the same requirements, and they move separately, so you can be Gold as a clipper and Silver as a creator. Your Progression page shows all three.

Moving up

Each rank has two goals, views and videos, and you need both. Only approved videos count, and each counts for at most 500,000 views, so one viral video cannot carry you on its own. Perks add up as you climb.

• Bronze: where everyone starts.
• Silver: 3 million views and 50 videos. Opens the Shard Store.
• Gold: 10 million views and 150 videos. Exclusive and sponsored campaigns, and early access to new campaigns.
• Platinum: 25 million views and 300 videos. Priority review on claims, and a 2% CPM bonus.
• Emerald: 50 million views and 500 videos. Invites to VIP SEMA events, and a 5% CPM bonus.
• Diamond: 100 million views and 1,000 videos. A physical SEMA Award.
• Master: 500 million views and 5,000 videos.
• Immortal: 1 billion views and 10,000 videos.

From Diamond up, the Progression page also lists a lower platform fee, marked Coming soon. It is not applied yet, so fees are the same at every rank.

Gold and Platinum perks

• Exclusive campaigns: some campaigns are open only to Gold and above. You can still see them, marked Gold+, but only Gold and above can submit. If a campaign becomes Gold-only after you submitted to it, the videos you already sent stay in review and still earn.
• Early access: for the first hour after a campaign goes live, only Gold and above can submit to it. Everyone else sees when it opens for them, and a post posted during that hour can still be submitted once it does.
• Priority review: at Platinum, your claims go ahead of others of the same kind in the review queue: your first claim on a video before other first claims, and your later claims before other later claims. They are still checked the same way.
• Clipping campaigns check your clipper rank, UGC campaigns your creator rank, and Buzzing campaigns your buzzer rank.

The CPM bonus

At Platinum, SEMA adds 2% to what your videos earn per 1,000 views, and from Emerald up 5% (5% in total, not 2% plus 5%). SEMA pays it, not the brand.

• It follows the campaign's rules: there is no bonus where a video earns nothing, such as under the minimum views, and a post still stops at the campaign's maximum payout.
• It is paid with the rest of the video's earnings, and the platform fee comes off the whole amount.
• It starts with the first view update after you reach the rank. Earnings already counted are not recalculated.
• Clipping campaigns use your clipper rank, UGC campaigns your creator rank, and Buzzing campaigns your buzzer rank. Fixed per-post fees and Mobile Legends diamond campaigns get no bonus.

XP levels and Shards

Your XP level is separate from your ranks, and XP is never spent.

• XP: 1 for every video you submit that is not rejected, 1 more once it is approved, and 1 per 1,000 views on approved videos, up to 500,000 views a video. UGC videos earn double; Buzzing videos earn the same as clipping. Daily tasks and quests add more.
• Shards: each new level pays 50 Shards times the level you reach, so level 10 pays 500. Spend them on rewards in the Shard Store, which opens once you are Silver on any of your ranks. Shards cannot be withdrawn as money.